Explore emails by campaign launch, automated flows, and one-time broadcast messages below.
Automated Welcome Series:
A simple, educational welcome flow designed to introduce new customers to who we are, how our products work, and why we’re different. We tested versions with and without a 15% offer to balance education with conversion, keeping the design clean and focused on clarity.
Automated Loyalty Series:
A distinct black-and-gold email series created to introduce our loyalty program, highlighting ways to earn points, unlock rewards, and level up. Designed to feel distinctly different from evergreen and engaging, while clearly outlining how the program works and how to start benefiting right away.
Spray Launch Broadcast Emails:
A bold, product-focused launch series introducing Mando’s new spray deodorant. Designed to educate customers on when and why to use spray over other formats, highlight its full-body versatility, and drive trial through direct, benefit-led messaging.
Sweat Control Launch Broadcast Emails:
A high-impact launch series designed to reinforce a single powerful message: Mando now controls odor and sweat. Each email echoed the same core story across bold visuals and varied layouts to build recognition, drive trust, and meet customers wherever they were in the funnel.
Memorial Day Deals Broadcast Emails:
A patriotic campaign tailored to resonate with Mando’s core audience—hardworking, American-made values front and center. The design leaned into bold red, white, and blue visuals with messaging that honored the holiday while driving urgency around limited-time offers.
Black Friday In July (Prime Day) Broadcast Emails:
A high-energy summer sales push designed to mimic the urgency of Black Friday. These emails used bold type, punchy layouts, and limited-time offers to drive clicks—positioned as a no-nonsense deal event for customers who don’t wait until November.
Black Friday Broadcast Emails:
A bold, high-contrast campaign built to cut through the noise of peak season. Using a striking mix of black, neon orange, and green, the design leaned into urgency and visibility—pairing loud visuals with direct, no-fluff messaging to drive action fast.
Holiday Broadcast Emails:
A Christmas-forward campaign that embraced the season in full—festive, joyful, and intentionally over the top. Designed to feel like “Christmas threw up” (in the best way), these emails combined classic red and green with diverse imagery and gift-ready messaging to create high-impact, high-cheer creative that resonated with our audience.
Evergreen Broadcast Emails:
Below-the-Fold Wireframes
Just a few quick examples since the above images are really highlighting the hero. These simple, consistent wireframes were created to guide content hierarchy below the hero image which are focused on clarity, flow, and repeatable structure across campaigns. The goal: make it easy to scan, easy to shop, and easy to trust.
