Copy
I write copy that actually pulls its weight — part data, part instinct, part “let’s see if this weird idea works.” I use AI to move fast and explore angles, but every line still goes through my gut (and Motion) before it goes live.
Here is a very brief idea of copy I’ve written (normally writing ~50 on-image copy a week).
Ultra-short and emotional. Gave calm energy without saying “calm energy.” Paired with clean visuals, it stopped the scroll on tone alone.
A tidy promise in two words. Made people feel like they were getting focus without the post-caffeine crash and worked well across static and UGC.
Scroll-stopper for people who hate the downsides of regular coffee. It tested well because it felt like a feature and a flex.
One of those weird lines that worked because it was weird. Humor + relatability + gut health = performance gold.
Timely, culture-tapping line that positioned the product as a glow-up to go with the trend. Ton of implied benefit, no hard sell.
Soft sell disguised as a mindset shift. Tied into seasonal goals without sounding like a resolution cliché.
Pure scarcity. No context needed. This line held well in both email subject lines and static ads for sales pushes.
Trust-builder that played well with skeptical buyers. Converted well in polished and review-style formats.
Made a simple accessory feel like a luxury must-have. Humor + status = win.
Intriguing opener that hinted at a story. Tested well because it felt like a confession, not a pitch.
Combined visual result + root-cause language. Performed better than “bloat” alone. People resonated with “cortisol” more emotionally.
Made a sale feel exclusive and urgent without the usual discount-speak. Great scroll hook.
Simple, pointed, and emotional. Worked well because it named the real problem without over-explaining.
Tiny phrase, huge resonance. Soft-spoken flex that positioned the product without trying too hard.
Trendy, timeline-based hook that paired well with wellness resolutions. Felt like a statement and a solution.
Ran clean across formats, especially strong in Stories. Paired well with countdown timers and product scarcity.
Emotional opener with a mystery pull. Worked well with a organic feel.
Delivered like a mic drop. Created a moment of clarity “oh, this fixes all of that.” Strong pairing with large/bold text.