Nascar + Mando Sponsorship
Brought on to design Mando’s debut NASCAR sponsorship assets. Including the race car wrap, driver suit, and digital content. Executing a bold, high-impact visual presence that introduced the brand to motorsports fans who value performance, hard work, and simplicity. The project expanded Mando’s brand reach into a new, highly aligned audience segment.
Scope & Vision
The ask was clear: bring Mando’s, high performance-driven identity to life in a way that would stand out at 200 mph. My role was to execute the visual strategy across every sponsorship touchpoint, ensuring Mando’s brand was unmistakable on the track, on screen, and across digital platforms.
Approach
Starting with Mando’s brand palette, I designed a high-contrast car wrap concept that emphasized scent-inspired color pops and bold layout structures to maximize visibility during races. I extended this look across the driver suit, pit crew uniforms, and digital sponsorship assets to create a cohesive, ownable campaign aesthetic. Every design choice was made to balance disruptive boldness with clean, brand-consistent visuals that performed at every angle and speed.
Execution & Deliverables
Designed full car wrap from concept to production-ready files
Created driver suit and pit crew uniform designs with matching brand details
Developed supporting social media graphics and digital sponsorship assets
Concepted photoshoot art direction for brand content and media coverage
Presented concepts and final assets to Nascar, driver, and team for approval.
Outcome: Delivered a disruptive, head-turning NASCAR debut for Mando, with a visual system that stood out on the track and amplified brand visibility across social channels. The campaign introduced Mando to a broader audience of motorsport enthusiasts and reinforced the brand’s identity as a high-performance product for real life.
Paid Media
Car Design
Suit Design
Round 1 Concepts (that didn’t make the cut)
