Sweat Control -
Information Design + Visual Storytelling

Led creative concepting and execution for Mando’s Sweat Control Deodorant launch, developing a clear visual storytelling system to educate customers on a first-of-its-kind product. Built trust through information design that simplified complex product claims, translating science-backed benefits into engaging digital and physical content that drove conversions.

Scope & Vision

The ask was to position Sweat Control as a breakthrough innovation within Mando’s product lineup, while ensuring the visual identity aligned with the brand’s high-performance, science-first ethos. My role was to take the concept from moodboard to market-ready assets, building an information-driven design system that could educate and convert across paid ads, packaging, and owned channels.

Approach

I led the creative direction, working cross-functionally with the founder, product team, and marketing stakeholders to shape the campaign’s visual storytelling and messaging strategy. From crafting visual moodboards to distilling complex product claims into clear, digestible content, I ensured every asset communicated Sweat Control’s purpose with Mando’s trusted, no-fluff tone. I led a team to executed assets across packaging, paid media, landing pages, email, and organic social.

Execution & Deliverables

Developed visual identity and campaign messaging for Sweat Control launch

Designed landing pages, paid ads, and email campaigns
Created infographics and educational content to explain product benefits
Built a cohesive visual system to align the new product with Mando’s core lineup

Outcome: Launched a conversion-driven educational campaign that clearly communicated the product’s benefits, driving early adoption and sales momentum. The information design system strengthened brand trust and visibility across every touchpoint, positioning Sweat Control as a must-have innovation within the Mando product line.