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Client: Geo A Mueller Beer - Vizzy Hard Seltzer
Role: Social ad design (digital and on-premise)
The Ask
Create a few light-touch social ads and on-premise posters to support Vizzy’s limited-time Orange Cream Pop flavor. The goal was to boost summer awareness and drive trial during the seasonal launch—no full campaign needed, just eye-catching visuals that made people want to crack one open.
The Work
We leaned into Vizzy’s playful, nostalgic vibe by designing bold, scroll-stopping Facebook ads with a summer-forward look and feel. Bright oranges and creamy textures echoed the flavor profile, while snappy headlines invited users to make Vizzy their go-to drink of the season. Each ad was optimized for performance, balancing fun visuals with crisp product messaging—perfect for poolside scrolls.
Client: Mando Whole Body Deodorant
Role: Lead Campaign Concept and Execution
The Ask:
Create Mando’s biggest campaign of the year: a 12-week Black Friday rollout that included multiple offers, product highlights, and promotional moments, each needing to feel distinct while maintaining a cohesive brand experience across every touchpoint.
The Work:
I led the creative development of the full campaign from strategy through execution, building a visual system that allowed for flexibility week to week while keeping the brand voice and look consistent. I lead and designed a wide range of assets including emails, paid ads, landing pages, product highlights, and bundle graphics. Each week was tailored to a different theme or offer, ensuring we stayed fresh without straying off-brand.
The Result:
A bold and unified campaign that drove momentum and clarity across the full 12-week period. Despite the diversity in promotions, the visual consistency helped build recognition and trust, contributing to strong performance across email, ads, and site engagement during Mando’s highest-volume season.
Client: Mando Whole Body Deodorant
Role: Lead Campaign Concept and Execution
The Ask:
Develop a cohesive launch campaign for Mando’s newest scent—spanning packaging, paid ads, and organic content—while staying aligned with the brand’s established identity and performance-first mindset.
The Work:
I led the creative direction and cross-functional collaboration for the launch, overseeing a team of designers and writers to deliver a full suite of assets. This included limited-edition packaging design, digital ads, social content, and email graphics. I also established a visual moodboard to guide the campaign’s tone, ensuring the new scent felt fresh but familiar to the brand.
The Result:
A high-impact launch that introduced the new scent with clarity and confidence across every customer touchpoint. The campaign delivered a consistent visual story from product unboxing to paid media and contributed to strong engagement and product sell-through during the launch window.
Client: Mando Whole Body Deodorant
Role: Lead Campaign Concept and Execution
The Ask:
Create a seasonal Halloween campaign that felt festive and on-brand, including limited-edition packaging, digital advertising assets, and a visual direction to unify the look and feel across all customer touchpoints.
The Work:
I developed the creative moodboard to guide tone, color, and style, then designed a custom Halloween-themed sleeve for Mando’s deodorant packaging as part of a limited-time offer. In addition to print, I created paid ad assets, organic social graphics, and campaign visuals that brought the seasonal concept to life in a fun, cohesive way across platforms.
The Result:
A fully integrated campaign that gave Mando a playful Halloween presence while staying true to its clean, science-forward aesthetic. The limited-edition packaging created excitement around the product drop, and the unified design across digital and physical channels helped drive engagement and seasonal lift.
Client: GoInternational
Role: Social Media and Web Management and Design
The Ask:
Build brand awareness and drive interest in Gointernational’s year-long international program by connecting with a young, adventurous U.S. audience (ages 21–30) through social media, branding, and creative storytelling.
The Work:
I managed Gointernational’s social presence and led creative development for both organic and promotional content. I refreshed the visual identity to better resonate with a bold, curious audience by using high-contrast neons, black and white photography, and confident typography to capture the spirit of exploration. The goal was to inspire action while staying raw, authentic, and aspirational. I also created branded content, templates, and messaging frameworks that helped unify the brand across channels.
The Result:
A cohesive, energized brand presence that spoke directly to our core audience, young adults, with a sense of purpose and a desire to live differently. The refreshed look and feel sparked greater engagement, improved message clarity, and helped position Gointernational as a compelling next step for post-grad life.
Other Paid + Organic Ads
