Client: Mando Whole Body Deodorant
Role: Brand Alignment, Brand Strategy, Creative Direction, Asset Refinement
The Ask:
Bring consistency and clarity to a fast-growing brand that had evolved quickly, leaving behind scattered assets, unclear design rules, and inconsistent messaging across platforms.
The Work:
I conducted a full 360° brand audit of Mando’s visual identity and presence—reviewing every touchpoint from packaging to ISM to Shopify and Amazon. I identified brand inconsistencies in everything from font usage to photography tone, and created a plan to bring cohesion across teams. I compiled and refined existing brand elements into a unified 97-page brand guide covering logo usage, typography, color systems, audience insights, and iconography. I worked cross-functionally to assign updates, align execution, and ensure everyone was building from the same playbook. I also then trained new employees on the brand when onboarding.
The Result:
A cohesive, easy-to-follow brand foundation that gave creative, marketing, and product teams clear direction and guardrails which helped streamline collaboration, helping Mando show up as one consistent, powerful voice across all platforms.
Client: Blogger Seaside & Stilettos
Role: Logo Design. + Branding
The Ask:
Create a full brand identity for a fashion and lifestyle blogger blending playful seaside living with polished, put-together style. The client wanted a logo that felt feminine but not fussy, and visuals that captured both beachy ease and playful fashion.
The Work:
I led the project from concept to execution—starting with initial logo ideation and sketches, refining down to a minimal, line-art style logo that felt both stylish and personal. From there, I built a color palette that balanced soft pastels with grounded tones to reflect the contrast in the brand’s personality. I also created branded mockups (tote bag, notebook) and a photo direction that feels fresh, bright, and coastal without being cliché.
Results:
A clean and recognizable visual identity that tells the brand’s story at a glance—laid-back but confident, fun but refined. The final brand assets are cohesive, versatile, and ready to scale across content, merchandise, and digital platforms.
Client: Velvet House Social Club
Role: Logo Design, Brand Refresh
The Ask:
Refresh the existing Velvet House logo to feel more current and elevated, while maintaining the brand’s established identity and tone. The client wanted to explore how a refined logo could extend across print and digital touchpoints.
The Work:
I reimagined the logo with updated typography and a more polished visual mark that felt true to the brand’s moody, upscale aesthetic. Alongside the refreshed logo, I created mockups to show how the new look could show up in the real world—on drink menus, cocktail napkins, coasters, signage, and social media. The focus was on striking the right balance between timeless and memorable.
The Result:
A modernized brand mark that felt aligned with Velvet House’s identity but more intentional and cohesive. The visual concepting gave the client a clear sense of how the refreshed branding could elevate the overall guest experience and create consistency across platforms.
