Driv Ride Share Service
Driv is a smarter ride share built for people who hate ride shares. No surge pricing, no awkward small talk, just clean cars, transparent pricing, and total control over your ride experience. Choose your car, your driver, even your vibe. You’re in the front seat now.
Scope & Vision
The vision for Driv was clear: build a ride share experience that actually respects the rider, no awkward energy, no surprise pricing, and no bloated UX. My role was to bring that vision to life through clean, modern creative across homepage, email, and social with a focus on control, clarity, and confidence.
Approach
With no existing assets and a tight timeline, I used AI tools like ChatGPT and Adobe Firefly to generate quick concepts, scale lifestyle imagery, and build campaign-ready visuals fast. Every decision from typography to tone was designed to feel frictionless and forward-thinking, just like the app experience.
Execution & Deliverables
Designed homepage hero, landing pages, emails, and paid social creative
Created a modular design system for campaign assets and user flows
Concepted and designed ads, including "Choose Your Ride Vibe" and “Uber Who?” campaigns
Built a full case study with custom logo, mockups, and lifestyle visuals
Used AI-assisted workflows to stretch budget and accelerate content production
Outcome: Established a bold, believable ride share brand from the ground up, built for users who are tired of the Uber status quo. The final campaign feels modern, polished, and highly customizable, reflecting the brand’s core promise: you’re in control of the ride.
Paid Media
Web Design
