Trim & Proper Store Launch
As the Freelance Creative Lead, I was brought in by the founders to develop the launch campaign for Trim & Proper, a modern barbershop aiming to disrupt the traditional “gentleman’s cut” with a clean, no-nonsense approach. My work positioned the brand for a successful market entry, driving high-volume bookings in the first 90 days and helped Trim & Proper establish a strong local following from day one.
Scope & Vision
The founders had a clear concept: a premium barbershop experience without the outdated “gentleman’s club” frills. My role was to build on their ideas and bring their vibe to life across homepage, social, and print advertising, keeping the messaging sharp and the visuals clean.
Approach
Working with limited resources, I leaned into AI tools like ChatGPT and Adobe Firefly to streamline creative ideation, enhance stock imagery, and extend visual assets for larger formats like billboards. This approach allowed me to deliver high-quality, on-brand content efficiently, without compromising the founders’ vision.
Execution & Deliverables
Designed campaign visuals, social posts, billboard ads, and website hero banners
Developed membership promo materials for “The Proper Club”
Utilized AI-assisted workflows to stretch budget and scale visual assets
Maintained brand alignment with founders’ creative direction throughout the process
Outcome: Helped Trim & Proper open with a fully booked appointment calendar in the first three months, establishing a bold, polished brand presence that resonated with their clean-cut, no-fluff audience.
Paid Media
Web Design
