Wandering Bear Co.

I developed this concept campaign to showcase how Wandering Bear could position itself as the smarter, no-nonsense alternative to overpriced, time-wasting coffee shop habits. By leaning into bold messaging and scroll-stopping creative, the campaign frames Wandering Bear as the better choice, not just for taste, but for saving money, time, and sanity. The strategy focuses on disrupting the typical “coffee culture” narrative pushed by big coffee brands, using attractive visuals and punchy copy that cuts through the noise while staying true to Wandering Bear’s strong, smooth personality.

Scope & Vision

The opportunity was clear: position Wandering Bear as the bold, no-nonsense alternative to overpriced coffee shop routines. My goal was to craft a campaign that highlighted Wandering Bear’s financial value, time-saving convenience, and strong, smooth taste while cutting through the cluttered “coffee culture” narratives pushed by big brands. The creative needed to feel native to social feeds, resonate with DTC shoppers, and drive clicks.

Approach

Using bold typography, strong product visuals, and clever “anti-coffee shop” messaging, the campaign was designed to stop people mid-scroll and make them rethink their $6 habit. I used AI tools like ChatGPT and Adobe Firefly to speed up ideation, extend visual assets, and maintain a high volume of content without sacrificing brand voice.

Execution & Deliverables

Designed paid ads, email campaigns, landing page visuals, and organic social content
Developed a cost-savings calculator to spotlight Wandering Bear’s financial edge
Crafted bold, no-fluff headlines to challenge typical coffee shop narratives
Built a scalable design system for rapid asset creation and testing

Outcome: Delivered a concept campaign that reframed Wandering Bear as the smarter, faster, and stronger choice for cold brew lovers tired of overpaying. The creative system was designed to break through ad fatigue with bold visuals and sharp messaging, giving Wandering Bear a distinct voice in a competitive DTC market.